Scaler Solutions

Google Maps Results

1
★★★★★4.9 (127)
44% clicks
2
★★★★☆4.5 (84)
30% clicks
3
★★★★☆4.3 (52)
26% clicks
Below here = almost no clicks

If you're not in the top 3, you're invisible

When someone searches "plumber near me" or "HVAC repair [city]", Google shows 3 businesses in the Map Pack.

These 3 businesses get 70% of all clicks. Everyone else fights over the remaining 30%.

The difference between position #3 and #4? Thousands of dollars in lost jobs every month.

Stop leaving money on the table

Most contractors have an incomplete Google Profile. Missing photos, outdated info, and unanswered reviews are costing you jobs every day.

Businesses with complete profiles get 7x more clicks than those with incomplete information.

Photos, reviews, and response rates all factor into where Google ranks you. Fix these, and watch your phone start ringing.

What you're missing out on

70%

of local clicks go to the Map Pack

42%

more direction requests with photos

88%

prefer businesses that respond to reviews

Review Response Example

JD

John D.

★★★★★

"Great service! Fixed my AC fast."

Your Reply

"Thank you John! We're glad our Phoenix AC repair team could get your system running quickly. Call us anytime!"

SEO keywordsLocationCTA

Every reply is a ranking opportunity

Most businesses ignore reviews or reply with generic "Thanks!" messages. They're missing a huge opportunity.

Google reads your review responses. Smart replies with keywords, location, and services help you rank higher in local search.

And when you handle negative reviews the right way, you turn unhappy customers into second chances—and show future customers you care.

Inactive profiles get buried

Google favors businesses that stay active. If your last post was 6 months ago, you look abandoned.

Businesses that post weekly see 2x more profile views than those who don't post at all.

Updates, offers, and events keep your profile fresh and give Google more reasons to show you in search results.

Google Business Posts

Update2 days ago

Spring HVAC tip: Change your filters every 30 days to keep your system running smooth...

Offer5 days ago

$50 off your first AC tune-up! New customers only...

Event1 week ago

Free furnace inspection week! Book your appointment...

Active profiles rank higher

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